Generate More Revenue

Get More Students

Get Up & Running Fast

Proven System

Offer Your Clients An Eye-Opening 10 Week Program

Join other martial arts school owners, fitness instructors, self-defense specialists, trainers and other professionals internationally by expanding your offerings to include the "Police Academy For Civilians" that plugs into -- and grows -- your existing programs. The C.O.B.R.A.™ reality self-defense system is turn-key, providing you the training, detailed student curriculum and material as well as the marketing info, tools and support to be successful, fast.

Meet A C.O.B.R.A.™ Facility Owner

"I truly appreciate all the hard work you guys put forth to see that all of us who are C.O.B.R.A. Training Facility owners succeed in all that we do. I can honestly say that since I have become affiliated with C.O.B.R.A., all of my business has doubled, and the past two months have tripled over this same time last year. I just wanted to let you know what a great job you guys and your staff are doing!"
[What do you enjoy most about being a C.O.B.R.A.™ school owner?] "Watching people grow in self-confidence and empowerment; providing men, women, and children lifesaving skills; working with men and women seeking self-defense training that have been abused, both physically and sexually who viewed themselves as a life-long victim overcome their crippled mindset and witness them transform into a confident, empowered warrior."

- Robert Staton, C.O.B.R.A.™ facility owner

C.O.B.R.A.™ Defense Is A Police Academy For Civilians

Combining experience in law enforcement, close quarter combat techniques, martial arts & the psychology of criminal intent the Combat Objective Battle Ready Applications, or C.O.B.R.A.™, self-defense system is a 10 Week Academy designed to be highly effective in real world situations where your survival is on the line.

Ex-street cop, sheriff and corrections officer, Joe Lewis-blackbelt, school owner, author and C.O.B.R.A.™ founder Chris Sutton has written the book (literally) on the pyschology of self-defense. This is not simply a collection of "cool moves," but a complete system covering both the mental and physical aspects of self-defense with a unique emphasis on scenario training.

Avoid conflict in the first place and keep in control when conflict is unavoidable -- when most people mentally and physically shut down. C.O.B.R.A.™ is an eye-opening and rewarding experience for students.

Proven Business System Grows Your School

Everyone deserves to improve their security. You will create new revenue streams from this specially-designed funnel system that attracts a wide, eager audience that will also feed your existing martial arts or fitness program(s). These C.O.B.R.A.™ graduates will be among your most engaged students.

C.O.B.R.A.™ Defense was created by a martial arts school owner. The self-defense techniques and concepts have been battle-tested in prisons and streets -- and the business techniques and concepts have been battle-tested in an equally unforgiving arena: the marketplace.

It's a feeder system that has proven to grow income and draw more students.

C.O.B.R.A.™ self-defense training and marketing material ready to use.

Get Up & Running Fast w/ Tools & Support

Joining the official C.O.B.R.A.™ instructor family gives you the advantage of the most comprehensive package of training, business and marketing systems.

We walk you step-by-step through detailed video training, the curriculum and the business and marketing systems. We provide all the student course material you'll need such as photo-rich adult and children student manuals, graduation certificates, upsell letters, training dvd you can sell and more.

And we provide compelling, top-tier marketing tools and material such as our ready-to-use website, social media app, online and offline ads, sales letters and more that help you execute quickly and successfully. And the 90 day action plan helps you put it in motion immediately.

We're also fanatical about providing fast, insightful support dedicated to your success.

Top Tier Marketing Tools

Get an official C.O.B.R.A.™ website that doesn't just look great, it's built to get your phone ringing, get your email list growing and your social shares increasing.

It's optimized to work great on the desktop, tablets and mobile devices. We've also included great info and ready-to-use imagery to build your social network engagement.

Custom website and apps built for your self-defense training facility.

How It Works


Get Step-By-Step Online Video & Text Instruction


Study Manuals & DVDs Which Are Sent To You


Take Online Quizes


Get Optional Live Training From C.O.B.R.A.™ Founder


Receive Certification & Marketing Material


Get On-going Support From C.O.B.R.A.™ Founder


Grow Your School!

As Seen In

St. Petersburg Times, The Oregonian, Daily Herald, The St Augusta Chronicle

Become An Official C.O.B.R.A.™ Training Facility Today

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