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A Turn Key and Proven Self-Defense Business System
Offer your community these proven, real-world self-defense programs.
10 Week Academy
The foundation. A law-enforcement-based, reality-based academy focused on neutralizing attackers and abduction prevention.
5 Week Academy
A condensed version of our core 10 Week Academy. Introduce your community to C.O.B.R.A.™.
1 Day Camps for Adults
An overview, condensed version of our 10 Week Academy. A great intro to C.O.B.R.A.™.
1 Day Camps for Kids
An overview, condensed version of training for youth. A great intro to C.O.B.R.A.™ for both kids and their parents.
Active Shooter Response Plan
Tactical decisions to help anyone increase their chances for surviving an active shooter situation.
Bully Response Plan
Law enforcement based program treats bullying like a crime, following proven protocols to build a rock solid legal case against the bully.
Real Estate Safety Training
Meeting strangers in remote locations day in and day out can be a dangerous scenario. Help real estate pros protect themselves.
Protection Specialist Training
C.O.B.R.A.™ was built from real-world police and corrections experience - a perfect fit for security, police and other protection specialists.
Teen & College Safe Training
Youngsters in new situations and new environments. Give them the tools that can save their lives and give their parents peace of mind.
Corporate Self-Defense Training
Help corporate teams learn valuable skills, team-build and more.
This isn't a sport. It's real world techniques when there are no rule books or refs to save you. It's eye-opening for your students. It's also a lot of fun. Anyone can do it. EVERYONE deserves to improve their safety. You can help.
Clients Who Have Trusted COBRA
C.O.B.R.A.™ Self Defense Instructor Certification Is For You If:
You Want Self Defense Certification That Improves Lives
Combining experience in law enforcement, close quarter combat techniques, martial arts & the psychology of criminal intent the Combat Objective Battle Ready Applications, or C.O.B.R.A.™, self defense system is a reality based 10 Week Academy designed to be highly effective in real world situations where everyday people's survival is on the line.
Ex-street cop, sheriff and corrections officer, Joe Lewis-blackbelt, school owner, author and C.O.B.R.A.™ founder Chris Sutton has written the book (literally) on the pyschology of self-defense. This is not simply a collection of "cool moves," but a complete system covering both the mental and physical aspects of self-defense with a unique emphasis on scenario training.
Avoid conflict in the first place and keep in control when conflict is unavoidable -- when most people mentally and physically shut down. C.O.B.R.A.™ is an eye-opening and rewarding experience for students.
You stand up against criminal activity, violent attacks, domestic violence, child abuse, school violence, and bullying in schools. C.O.B.R.A.™ Instructors are doing something about it.
You Want a Proven Self Defense Business System
Everyone deserves to improve their security. You will create new revenue streams from this specially-designed funnel system that attracts a wide, eager audience.
Already offer martial arts, fitness, yoga, personal training or other services? The 10 Week C.O.B.R.A.™ Academy is a proven way to introduce a lot of new people to your existing program(s). These C.O.B.R.A.™ graduates will be among your most engaged students.
C.O.B.R.A.™ Defense was created by a martial arts school owner. The self-defense techniques and concepts have been battle-tested in prisons and streets -- and the business techniques and concepts have been battle-tested in an equally unforgiving arena: the marketplace.
It's a proven personal safety system that has proven to grow income and draw more students.
Real Support. You Can Do This.
Step by step, we'll help you get up & running fast with incredible tools & real support.
Joining the official C.O.B.R.A.™ instructor family gives you the advantage of the most comprehensive package of training, business and marketing systems.
We walk you step-by-step through detailed online video training, the curriculum and the business and marketing systems. We provide all the student course material you'll need such as photo-rich adult and children student manuals, graduation certificates, upsell letters, training dvd you can sell and more.
And we provide compelling, top-tier marketing tools and material such as our ready-to-use website, social media app, online and offline ads, sales letters and more that help you execute quickly and successfully. And the 90 day action plan helps you put it in motion immediately.
We're also fanatical about providing fast, insightful support dedicated to your success.
You Want Top Tier Marketing Tools
Get an official C.O.B.R.A.™ website that doesn't just look great, it's built to get your phone ringing, get your email list growing and your social shares increasing.
It's optimized to work great on the desktop, tablets and mobile devices. We've also included great info and ready-to-use imagery to build your social network engagement.
Supercharge Your School. Or Speed the Start of a New One.
Have an Existing School?
If you already have a school, C.O.B.R.A.™ is a great addition that adds additional revenue and funnels more people to your existing programs.
Don't Have a School?
No school? No problem! C.O.B.R.A.™ can be taught anywhere. Get up and running quickly with a complete, proven system.
Empowering Communities Around the World
Join the C.O.B.R.A.™ family of successful business owners in Okinawa, Germany, the UK, Australia, throughout the U.S. and elsewhere. Secure your guaranteed area and get the training, marketing material, and support to start helping your community become a safer, smarter place.
Meet C.O.B.R.A.™ Certified Owner Robert
"I truly appreciate all the hard work you guys put forth to see that all of us who are C.O.B.R.A. Training Facility owners succeed in all that we do. I can honestly say that since I have become affiliated with C.O.B.R.A., all of my business has doubled, and the past two months have tripled over this same time last year. I just wanted to let you know what a great job you guys and your staff are doing!"
What do you enjoy most about being a C.O.B.R.A.™ school owner? "Watching people grow in self-confidence and empowerment; providing men, women, and children lifesaving skills; working with men and women seeking self-defense training that have been abused, both physically and sexually who viewed themselves as a life-long victim overcome their crippled mindset and witness them transform into a confident, empowered warrior."- Robert Staton, C.O.B.R.A.™ certified instructor & facility owner
Meet C.O.B.R.A.™ Grad Kathy
"WHAT AN AMAZING, LIFE ALTERING CLASS!!!! We took the C.O.B.R.A. Self-Defense Class due to my being mugged 6 months ago. I never thought I would feel so empowered as I do now. I hope that no one ever has to feel the adrenaline rush of a true mugging or the fear that comes after it. This class gave us the basis for protecting ourselves and our loved ones!! Thank you Chris, C.O.B.R.A. instructors and everyone, including some amazing classmates, for a wonderful, LIFE ALTERING EXPERIENCE!!! We will be taking this class again and again!! Go C.O.B.R.A.!!!"- Kathy, C.O.B.R.A.™ graduate
It's NOT What You're Thinking
No martial protocol. No uniforms. No belts. No bowing. The C.O.B.R.A.™ Self-Defense 10 Week Academy is not a traditional martial art. It is a Police Academy for Civilians.
EVERYONE Can Be Safer
No matter the student's age, gender, level of fitnes or prior experience, EVERYONE deserves better protection for themselves and their family.
Be MENTALLY Prepared
Know what to look for. Avoid conflict in the first place. Most people mentally shut down under stress. C.O.B.R.A.™ students learn to stay in control.
Be PHYSICALLY Prepared
And when conflict is unavoidable, have the power to stop the threat. C.O.B.R.A.™ scenario training prepares students for real situations.
"WHAT AN AMAZING, LIFE ALTERING CLASS!!!!
We took the C.O.B.R.A. Self-Defense Class due to my being mugged 6 months ago. I never thought I would feel so empowered as I do now. I hope that no one ever has to feel the adrenaline rush of a true mugging or the fear that comes after it. This class gave us the basis for protecting ourselves and our loved ones!! Thank you Chris, C.O.B.R.A. instructors and everyone, including some amazing classmates, for a wonderful, LIFE ALTERING EXPERIENCE!!! We will be taking this class again and again!! Go C.O.B.R.A.!!!"
C.O.B.R.A.™ instructors are dedicated to student success. No egos allowed.
"That is why I'm a C.O.B.R.A. instructor. Those breakthrough moments when the student realizes they don't have to be a victim. They have the power to defend themselves. It's awesome."
YOU Can Own An Official C.O.B.R.A.™ Training Facility!
Generate more revenue. Get more students. Get up & running fast with this proven self-defense, marketing and business system.
How It Works
Get Step-By-Step Online Video & Text Instruction
Study Manuals & DVDs Which Are Sent To You
Take Online Quizes
Get Optional Live Training From C.O.B.R.A.™ Founder
Receive Certification & Marketing Material
Get On-going Support From C.O.B.R.A.™ Founder
Grow Your School!
"Chris Sutton has really hit a home run with his C.O.B.R.A.™ program. It's the only effective self-defense program that I would recommend and I have been in the industry over 20 years."
"I can honestly say that this is without a doubt the best way to bring functional, realistic and useful self-defense to the public. I have been involved in the martial arts and self-defense industry for close to 30 years and have not seen anything like the C.O.B.R.A.™ program."
"The scenario training really sets it apart from any of the other programs out there plus the step-by-step business manual that you get: for the investment I made I couldn't believe all the material I'm coming home with."
"I have two business degrees including an MBA. But it still doesn't come naturally. The C.O.B.R.A.™ system is very specific on how to do it and how to do it right. And you learn that here."
"Other academies I've been to, other systems I've used, they've failed miserably on the business systems end. C.O.B.R.A.™ gives you everything you need to market and to train other people. It's a great system. It's easy and there's a step-by-step manual that comes with it."
"C.O.B.R.A.™ was actually better than the training I received in the police academy."
"The techniques taught in C.O.B.R.A.™ are quick. They are gross motor skills... It was that quick, that effective and I was able to maintain control of the situation which otherwise would have been chaotic."
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