Become a C.O.B.R.A.™ Certified Trainer

Proven Results. More Students. More Income.

  • Join the C.O.B.R.A.™ Self-Defense Family! Training, License, Marketing Material & Support Your C.O.B.R.A. Training Package
  • $399 one-time fee
    45 days free then $99/mo
    12 months required. Then month-to-month.
  • Training Package mailed to you
  • Online Instructor Certification Training
  • Certification Package mailed to you
  • C.O.B.R.A.™ Defense License
  • Complete Marketing System
  • Custom Website
  • Direct Support from Chris Sutton
  • Exclusive Territory
  • 24/7 Training Video Access
  • Get listed as an Official C.O.B.R.A.™ Facility
  • Wholesale merchandise discounts
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    COBRA Defense Owner: $399 one-time fee, then $99USD/mo license w first 45 days free
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Your FIRST SIX MONTHS will be paid back with just 3 C.O.B.R.A.™ students! And just 2 students every six months thereafter! And that's not including income generated when they move into your existing programs!


"I truly appreciate all the hard work you guys put forth to see that all of us who are C.O.B.R.A. Training Facility owners succeed in all that we do. I can honestly say that since I have become affiliated with C.O.B.R.A., all of my business has doubled, and the past two months have tripled over this same time last year. I just wanted to let you know what a great job you guys and your staff are doing!"

- Robert Staton, C.O.B.R.A.™ school owner

Questions and Answers

What kind of money can I expect to make?

The answer, of course, depends on various factors, but let's look at a basic model: the 10-week student and then the potential future purchases of that 1 student:

Just one 10 week class of 20 students x $299 = $5,980.

60% convert to the monthly class. 12 clients x $48 (can be greater) = $576/mo x 12 months = $6,912.

So the total potential for just one 10 week course of 20 clients = $12,892.

Now start adding it up:

  • However many 10 Week Programs are run in a year (say 8-12, you can even run a shorter 5 week course around the holidays).
  • Walk-ins for regular monthly classes, non-10-week clients.
  • Conversions to and from other existing programs. Your current martial arts, self-defense or fitness clients: “Hey what’s this new program?”
  • Personal training: $75-$150 per month x how many clients you take on.
  • Merchandise sales: Gloves, shirts, gear, wraps, water...

You can see it can add up very quickly and begin to generate a lot of revenue.


How long until I'm up and running and accepting my first clients?

Implement your 90 Day Action Plan immediately. Establish your first Start Date/Time. Use the marketing tools (social media, emails, etc.) to start generating interest, get your phone to ring, and get inquiry emails in your in box. Soon, people will sign up to your first program. We will help show you how to develop your market. The program will move as fast as you do.


How many clients should I expect for my first class?

It takes time to build ANY business. However we have seen instructors sign well over twenty people within three weeks. If you have an existing student body it’s generally faster. Depending on the time and effort placed on marketing and the market your after (group training, personal or both) will determine the pace at which your business grows.


Is there support?

Absolutely. You will not call into a cubical and speak with an outsourced operator. You can easily access the certified C.O.B.R.A.™ instructors at the headquarters by phone, email and social media. We pride ourselves on our response times and that every certified instructor will get the attention they need. You will consult with instructors who actually teach the C.O.B.R.A.™ programs on a daily basis.


How does this work?

It’s simple. First, you sign up on this page which gives you immediate access to your online C.O.B.R.A.™ certification training. We'll also send you your training package. You can study at your own pace. Some facility owners can do this within a few days, while others like to take longer with the material.

Once you study the course, you take the program tests. When you pass them, your certificates, instructor shirts and other material will be mailed to you. You will have access to all the business marketing info and downloads such as your marketing material and website.

You will be the only licensed facility in your area. We will work with you to establish your professional footprint in your community as quickly as possible. All continued consultations and marketing materials and efforts come with your license. You can also attend an optional full day, hands-on Live Training seminar in our Clearwater, FL headquarters to reinforce your certification and business model. We put on Live Training throughout the year.

How does the payment work?

  1. Submit the form above. This first payment covers your training, certification, & marketing tools.
  2. Pay monthly licensing fee for a minimum of 12 months.
  3. After these 12 months, pay licensing fee month-to-month.

Read the full license agreement here.


How long do I have online access?

Return often to the website to review the online training and marketing material whenever you wish. You will have 24/7 access for as long as you are licensed.


What does the C.O.B.R.A.™ license include?

The monthly C.O.B.R.A.™ licensing allows you to use the C.O.B.R.A.™ name and continued access and use of all the online and downloadable C.O.B.R.A.™ material in your exclusive area as well as support and consulting from C.O.B.R.A.™-creator Chris Sutton.

Instructors agree to pay the monthly licensing fee for 12 months. After the initial 12 months, the license agreement is month-to-month. Read the full license agreement here.


How long am I committed to the license?

Your initial monthly investment is only 12 months. Statistically, that’s a VERY short time to begin to turn a profit in ANY business, but we’re certain that we can help you be profitable quickly. After the initial 12 month investment, you are welcome to continue with C.O.B.R.A.™ on a month-to-month basis. The monthly plan is low considering all that you get with the business model and the income C.O.B.R.A.™ generates.


What if I decide I don't want to continue?

Since you are jumping into a turn-key business there will be merchandise and lots of effort from our headquarters dedicated to you. There is no money back guarantee since this is a complete business model, however after your initial 12 months you can choose to discontinue the C.O.B.R.A.™ program if it is not performing for you. You will have to discontinue all use of the program at that point.

Still have questions? Call us at 727-791-4111 or email us.